I'm going to get some push back on this video for sure, but please understand it is just my own personal way. Here I explain my reasoning behind the temperature control in the Dojo and why I keep it warm on warm days and cool on cold days; and trust me, it has nothing to do with paying the bills.
Keeping the temperature 'seasonal' is a critical component to preparing students in the...
Session 1 From The Running A Dojo Course Archives, 2009
Note: This is from the 2009 RAD workshop sessions that supported the book, Running A Dojo. Every bit of what I speak about is as true today as it was then, 15 years ago. Enjoy.
There is no script here, I'm not reading from any type of teleprompter. I am doing this entire project in my dojo, from my dojo and it is about my job. My...
And it's killing their ability to grow
In the past 6 days, I've spent 38 hours on the phone talking to traditional martial art school owners all over the States, the UK and one Australian leading up to our kick-off workshop this Thursday.
I did not expect this, but one thing stood out very clear - and I want to share it with you.
Their ability to grow their schools was centered...
Data Scorcher and Coming Trends
NOTE: This is an interesting research done in 2013, to see how accurate were these forcasts. Give it a quick read and let me know what you think? Were they on-point?
Today I finally took a moment to read through the 117 pages of the Kleiner Perkins Internet Trends 2013 with some good music playing and a cool drink.
I’ve been watching their reports since...
NOTE: This is an article form the Running A Dojo blog, 2009 about the online marketing of your Dojo. How much of this is true today?
Have you ever struggled with marketing your studio without any money? If you’re reading this, then I’m sure you’ve at some point tried to get your head around how you’ll market appropriately and stay in budget. Or do you even...
Note to reader: This article is written for the business owner who creates multi-media content to serve their customers. It is a detail of my own personal experience with internet piracy and theft of my own intellectual property. This article in no way condones or promotes the unlawful and immoral theft of property. Rather, it’s my goal to bring some clarity to how a fellow business owner...
NOTE: In 2009, Facebook ran a significant update to the targeting algorithm. I wrote this article for martial arts school owners then to help them build better targeting ads. How much of this is still relevant and what has actually changed in regard to targeting goals since this time?
In this article, I'm going to share with you a few basic steps you can take to ensure that your Facebook...
In 2007 a few things happened in the tech world that would shake the way nearly everyone would spend their time online.
First, the iPhone launched. Enough said.
Second, Facebook just opened their doors to the world of 13 years olds and beyond.
BluRay DVDs were all the rage
The first #HashTag was conceived.
Oh yeah, Incubus punched the massive music industry in the gut with their self released...
Managing comment spam on your blog
If you have a blog on your website, or maybe you author an authority blog, then you surely remember that first comment you received from some nice person you don’t know with nice things to say about your content.
Then… another one... but the english was a bit busted
And… another one... with a link to a viagra supplier in India.
But then one...
But most don't.
Marketing systems start with personas and chances are you have neither. I hope you do, but statistics say you don't have either.
When it comes to the online marketing of your martial arts school and promotion of your services, there are a battery of formulas you can put out there; blog posts, info-graphics, white papers, etc. While the combinations of content...
Want to know what the bozos who try to sell you expensive local SEO programs are doing?
Kudos to them for seeing an opportunity and taking it, but really... screw them. In this article, I'm going to show you how a consulting client of mine in the next state over invests quite a bit in their web use, was missing over 50% of their potential traffic. Then, I'm going to share with you how to...
As a parent of four little kids, I can tell you how much the GogoSqueez product is valued in my kitchen. Actually, my wife and I usually get two cases of it every time we shop. They love the stuff.
And why not… Here’s a US based company that’s making a tasty product. As a parent, it’s easy for me to get my kids a healthy snack, that’s US manufactured and...
